Greater Louisville Inc. (GLI) wants to win the war on talent for our region.¬†A data-driven approach, aligned with state-of-the-art attraction programs and tools, will allow us to succeed in the talent attraction game.¬†At our November lunch, Lisa Bajorinas, VP Entrepreneurship and Talent with GLI,¬† provided an overview of the market research and strategy that supports GLI’s community talent attraction initiative.

Bajorinas is responsible for leading EnterpriseCorp, GLI’s entrepreneurial support organization that assists founders and entrepreneurs in advancing their tech-based startups. Its services include capital access, talent attraction, key strategic introductions and business coaching.

The EnterpriseCorp team creates and directs programs, workshops, and events that add to the culture of Louisville’s vibrant startup community.  Additionally, Bajorinas leads the region’s $5 million, four-year talent attraction and development initiative, advised by a cross-community Talent Steering Committee, and partnered with regional organizations to attract professionals, graduates and diverse educated talent to the region.

Bajorinas’ career began in the online travel industry in Miami through successive positions in technology, software project management and marketing, and eventually led her to a product marketing role in Silicon Valley with BroadVision, while managing a global team of software developers located in Nice, France. She holds a bachelor of arts degree in organizational psychology and an MBA, both from the University of Miami (FL).